School Projects
The "Kiehl's Social Media Strategy" project involved researching innovative ways to enhance the brand's marketing and awareness. The team analyzed the target audience, market trends, and current social media performance to identify gaps and opportunities. Strategies included leveraging user-generated content, influencer collaborations, and platform-specific campaigns, supported by data-driven insights to track and refine efforts. The project emphasized actionable solutions aligned with Kiehl's brand identity, showcasing strategic and results-oriented marketing.
In the L-One Threads group project, my team analyzed various regions and countries to identify the best market for the brand. Each member researched a specific region, evaluating factors like economic conditions, cultural preferences, consumer behavior, and competition. The analysis also considered barriers to entry, such as tariffs and regulations, and the brand's alignment with local values. Findings were compared to determine the most promising market, leading to a data-driven recommendation supported by evidence of profitability and market fit. This collaborative approach showcased a strategic method for international market analysis.
For my group project on the Safety Barbell, I contributed by researching and analyzing the concept of a barbell with a safety feature that allows users to drop weights safely when pressing two thumb buttons. My role involved studying the current barbell market, identifying safety concerns related to traditional barbells, and assessing how this innovative design could address those concerns. I also helped evaluate potential manufacturing challenges, target customer segments, and how to position the product in the market. My contributions aimed to ensure that the safety feature not only enhanced user safety but also aligned with user needs and industry trends, leading to a comprehensive and practical product strategy.
This presentation our team had the unique opportunity to work with a real client by thoroughly researching their company and the broader coffee industry. We analyzed key aspects such as their market position, competitors, and customer preferences to identify strengths and areas for improvement. Using this research, we developed tailored recommendations aimed at strengthening Kings Coffee’s operations, marketing strategies, and overall growth potential. Finally, we compiled our findings and strategies into a professional pitch, which we presented directly to the client, demonstrating how our insights could help them enhance their business and better compete in the industry.
In a group project on Tesla, I researched the company's strategic management and explored ways it could further stand out in the electric vehicle (EV) market. I analyzed Tesla's current strategies, including innovation, brand positioning, and supply chain efficiency, while also addressing challenges like competition and scalability. My research included examining growth strategies, industry trends, and emerging technologies. I recommended improving affordability, investing in advanced battery tech, forming partnerships, and enhancing brand loyalty through personalized customer experiences and AI advancements. My work provided actionable insights to help Tesla maintain its leadership and innovate in the EV market.
For our group project, we organized a charity event to raise money for kids' education. I helped plan the event by managing finances, creating a budget, and ensuring funds were allocated effectively. I also contributed to the marketing strategy by designing campaigns, collaborating with influencers, and building partnerships with schools and community organizations to increase awareness and engagement. The goal was to raise funds while inspiring people to support the cause. This project gave me experience in event planning, budgeting, and marketing for a charitable initiative.
